Doing more with less and rethinking the museum, its mission and relevance were prominent themes for American museums in 2009. Finding new audiences and keeping old ones, finding new sources of revenue in a difficult economic climate, and generating popular programs in the face of decreasing assets are the greatest challenges for the future. Museums of all disciplines are searching for strategies to remain afloat and to find their footing in the struggling economy. Some institutions, like the Museum of Contemporary Art in Los Angeles survived only through a bailout from a major donor while other institutions tightened their belts, streamlined their staffs and worked hard to reach out to their communities with new programs that stretched their missions and enticed visitors. "People bring museums to life," Pulitzer Prize winning art critic Holland Cotter reminded us in an article in the New York Times.